.06
AAMC
Skills
- Visual Design
- UX & UI
- Prototyping
Introduction
AAMC News is a dynamic, mobile-friendly destination for the latest news, current trends, and ongoing conversations about the most important topics in academic medicine. I was tasked with using existing Association of American Medical Colleges brand elements and rough wires to create a fully designed news and media website for medical students.
MOBILE FIRST APPROACH
Creating a product that was fully responsive and easily accessible was one of my primary objectives
VISUAL DESIGN & BRANDING
Although AAMC does have an existing brand, I was able to recommend color usage and type alternatives to improve readability and establish a more elegant direction. My objective was to create a framework where various types of articles and content could exist together while still being cohesive and easily digestible.
