Engadget Live and Expand Logos

Logo Design and Redesign

Engadget is an already existing and popularly attended tech conference hosted by AOL. The Engadget team approached The Queue and requested that we both design a logo for Engadget Live and redesign their already existing Engadget Expand logo. The parameters specified that we create logos and guidelines that worked in cohesion with the Engadget brand. I took the design lead on this project, and began by doing extensive market research and sketching. After several rounds of revisions, we had developed final logos that compliment the brand while still maintaining their ability to stand on their own.

copyright © Sarita Loredo 2014