Patterns

Branding, Package Design and Advertising

Patterns is a clothing, accessories, and sewing supply retailer that sells vintage inspired clothing. Customers are given the opporunity to express themselves through fashion all while sticking to a classic silhouette. I designed ribbonned, custom lettering for the logo type as a nod to the act of sewing. Packaging for products sold at Patterns stores includes designer thread collections, dress patterns, and shoe boxes. The ad campaign was driven by the concept that the Patterns customer is a unique individual. Therefore, her attire should reflect her interests and lifestyle. Illustrated typography enhances this concept.

copyright © Sarita Loredo 2014