tminus

Brand Identity Development

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Intro

tminus, Celerity's sister brand, is a digital experience agency dedicated to developing top quality interactive solutions.

As the project lead, I was given the task of fully designing an identity system for tminus including but not limited to persona, logo, collateral, brand guidelines, and website. My goal was to create a minimal, timeless system that allowed tminus' projects, accomplishments, and people to shine through.

Client

Celerity

Skills

Branding
Visual Design
UX & UI
Art Direction
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Research & Branding

The design process began with doing an analysis of tminus' competitors. The goal was to create a unique identity while still considering how and why other digital agencies were successful.
Levrail
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Levrail
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UX & Visual Design

Creating a clean, high-level workflow was of utmost importance. The interactions and interface are subtle, but experimental, not only alluding to tminus' brand persona but creating an environment in which the agency's work, accomplishments, and people are the focus.
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"I wanted to take a minute to thank you for all the time and effort you've put into T-Minus brand and web design. It's looking really great and can't wait to see what you do for Celerity Solutions! "

- Jen Kern, VP of Marketing